Don't Get Lost in Demo Daze By Melissa Swartz

In my No Jitter post last week, I talked about the importance of the product demonstration from the vendor perspective, explaining how a demo can make, or break, a deal. Today I'm flipping the table, taking a look at the production demonstration from the enterprise perspective.

As part of a product selection process, many organizations ask top contenders to demonstrate their systems. Should you happen to attend such a demonstration for communications technology, do you know for what you need to look? It's best to be prepared so as not to get lost in any fluff.

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