2018 Outlook: The Shape of Collaboration By Jon Arnold

I saw "The Shape of Water" over the holiday break, and couldn't help but see some parallels with the collaboration space as we head into 2018. The title of the film is bit of an oxymoron, much like the term "team collaboration" -- as if there's any other mode for collaborating. By nature, all forms of collaboration are team-based, and the fact this term exists says a lot about how hard describing the UCC space actually is.

Along the same lines, water is "shaped" by whatever form contains it, whether that be a land mass to form a lake, or as in the film, a bathtub or -- spoiler alert -- the bathroom itself. Likewise, collaboration will occur with -- or be shaped by -- whatever tools are available. Workers can get great collaboration results using just one application, or by using many -- with or without a platform like UC. Bottom line: There's no fixed way to collaborate, just like there's no fixed shape for water.

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