As keynote speakers are inclined to do, Bonin Bough, CEO of Benin Ventures, took the stage at the recent BroadSoft Connections conference to shake up our thinking -- and that he did.

While analysts generally don't comment much on keynote speakers, I'll do it when the content is fresh and highly applicable to a market like ours -- meaning, one that's fragmented and being disrupted in many ways -- and the messaging is provocative enough. I'd not been familiar with Bonin, but from his keynote I can tell he's clearly on top of messaging trends and is quite knowledgeable about how digital media is transforming businesses and the way they go to market.

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