I'm one of several analysts recently briefed about Plantronics' recent Habitat Soundscaping launch, and I think it's fair to say I wasn't the only one who didn't know quite what to expect from the company (see related article, "'Habitat Soundscaping': You Didn't Know You Needed It'"). Given the shape-shifting, moving target we call "collaboration," I say that's a good thing. We have no shortage of offerings that can support every imaginable type of collaboration, and given how hard it is to choose from all this, Habitat Soundscaping is refreshing in a Monty Python-esque way as being "something completely different."

My intention is not to poke fun at Habitat Soundscaping, but based on just a casual glance, doing a double-take wouldn't be out of line. We're so used to hearing about the cloud's scalability, seamless integration across networks, open APIs, chatbot automation, one-touch conferencing, etc., that you'd think collaboration was completely driven by digital technology. Being known as a headset vendor, this wouldn't be its route to market, but there's plenty of room for innovation -- as shown by the many non-traditional players in this space.

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